Domino's Domino's Pizza was founded in 1960 by Tom Monaghan and the first pizza was delivered in Ypsilanti, Michigan. Today Domino's have over 6,000 outlets in 61 international markets. It all adds up to quite a success story with over 300 million pizzas being sold worldwide last year alone.

Domino's began operation in the UK in 1984. In 1994 the UK Master Licence was acquired by Domino's Pizza Group Limited, whose owners Colin and Gerry Halpern are widely experienced in the successful operation of franchised businesses.

Domino's total commitment to pizza is legendary but it takes a lot more than that to build a successful company. We show just as much concern for our customers and our staff. We're also dedicated to the environment, to safety and research. Indeed many of our innovations have been accepted by the industry as standard.

As a Domino's franchisee, you'll be joining an existing and fast growing business. In fact, home delivery is the fastest growing sector of one of the country's fastest growing markets, worth an estimated £579 million per year.

Behind every successful business there's a successful business strategy. In the case of Domino's Pizza, it couldn't be simpler: 'To safely deliver a freshly made quality pizza within 30 minutes of taking the order'.

Whilst we have developed a well organised, dedicated approach to delivering fresh pizza in line with our business strategy, that doesn't mean that there isn't room for the personal touch. Indeed we positively encourage it. The more local knowledge our franchisees have of their own area, the better. In many cases this extends to becoming involved in the local community i.e. schools, hospitals and charities.

So, you see the difference with Domino's isn't just about the pizza recipes, the training or the outlets. It's about you. It's something we can't emphasise enough to our potential franchisees.

Our delivery service is fast, friendly and safe. To give you some idea of how successful the Domino's operation is, recently our average store sales were 70% higher than one of our major competitors.

If the heart of a good pizza delivery operation is a good pizza, then Domino's wins hands down.

	There's fresh dough and there's frozen dough and we believe you can tell the difference. Domino's Pizza never uses frozen dough and insists that every Domino's Pizza is made using fresh, chilled dough.
	The use of fresh dough requires additional expertise. Domino's Pizza Group invests in training all staff to understand the special requirements of fresh dough - from production to preparation.
	Made from fresh and specially selected vine-ripened, Portuguese tomatoes to a proprietary secret recipe. The tomatoes are picked and packed the same day to guarantee that they are at their freshest when they arrive at the store.
	Through years of experience, expert pizza makers at Domino's Pizza have assessed the exact amount of sauce required to make the finest quality pizza.
	Only 100% real mozzarella is used, creating the traditional 'pull' associated with the very finest pizzas.
	From fresh vegetables to exciting and diverse meat toppings, all Domino's Pizza makers are trained to know the exact amount of toppings to create a pizza which is neither too heavy nor too light, but perfectly prepared.

Domino's provides a business partnership that offers a full range of support services including:site location, store design, store construction, training, marketing, business administration, plus a highly efficient delivery food supply and distribution service. To top it all you have the advantage of the backing of a major brand name with an international reputation.

To set up a Domino's Pizza store you will need, on average £150,000 exclusive of VAT. This is based on a typical 1,000 sq.ft unit. In addition you will need your initial cash flow requirements. We have in place funding arrangements with leading institutions that may assist you subject to your status. However you will still need approximately £50-60,000 liquid cash.

The average turnover per store in 1999 was £6,862 per week and the average turnover per store has increased every year for the past 10 years.

There's no doubt about it, a Domino's Pizza franchise has all the ingredients you need to succeed: a market that's growing rapidly; a product that tops the lot and a home delivery service that leaves the others standing. All backed by the track record and expertise of the world's leading home delivery pizza company.

If you'd like a slice of this exciting opportunity then call Bill Ewbank or Anthony Round at our Franchise Department on:

01908 580000

or have a look at our website:

http://www.dominos.co.uk

Domino's Pizza Group Limited, Lasborough Road, Kingston, Milton Keynes, MK10 0AB