Franchising is a key factor in business growth and development in the home entertainment industry. The mobile distribution operation of the delivery of software and hardware direct to the customers preferred address by regional franchisee's provides an unprecedented and highly competitive service to meet the customers demands, in an environment where new e-commerce has generated opportunities which can be fulfilled only by instant attention. Initial sales are generated as a result of the customers accesibilty to the franchisor's advertising and mail order channels.

This is an opportunity where no premises are required, stockholding is not essential. There are no fixed overheads or offices to be manned and the franchisee is able to grow the business at his own pace....rewards are linked to input!!

We have established an extensive marketing campaign aimed to attract new sales and build customer awareness. The campaign includes:

Advertising in periodical publications, such  as DVD Monthly and Total DVD Publication of our quarterly free colour catalogues, which include DVD's, CD's and home entertainment software The continuous development of our web site http://www.encoredirect.co.uk Feature banners on other web sites, which include Chelsea Football Club and DVD Times Public and industry recommendations

The role of the franchisee is to deliver the companies products receiving commission for each item delivered and enhanced commission for each extra sale that he or she instigates.

Customers responding to our marketing campaign place their orders by telephone, fax, post and via the web site. Payment can be accepted by credit or debit card, cheque and postal order. Stock is then selected onsite, packed and distributed within 24 hours by Securicor or our own vehicles, to franchisees.

What are the franchisee's ingredients for success?

• The three "D"s'...........Drive, Determination and a Desire to succeed.
• An urge to build a new and exciting future of their own with a tried and tested brand behind them.
• A need to suceed without having to 'go it alone' completely.
• Communication, sales and service skills, empathy, tenacity, self belief and confidence in  the products.
• Local area knowledge and a willingness to target untapped residential sources.

Why should you become an Encore franchisee ?  We think there are some very tangible benefits that will help you grow your business and become successful.

Benefit from our highly skilled knowledge of the products  and operation and 25 years commercial and franchise experience. A dedicated franchise team that provides you with support, training and development. You will become part of our national network of franchises. The knowledge gathered by the franchisor, from collective franchisee's experience is passed on to the benefit of all franchisee's

	Free regional and national advertising and promotional activities undertaken by us.
	Updated full colour hardware and software catalogues provided quartely free of charge for franchisee and his customers
	Our comprehensive web site updated nightly to accept customer orders 24 hours a day
	We have already developed an customer database.
	Benefit from our track record of sales through exceptionally high levels of service.
	Benefit from our Unbeatable delivery turnaround and product cost and availability.
	Bulk product purchasing power through highly developed relationships with key film/music labels and hardware suppliers.
	Recommended and recognised corporate image, with a reputation well-established within the home entertainment industry.
	An expanding range of hardware and software.
	Developed criteria for area franchise selection by postal code/ population count/ customer profile.
	Excellent marketing and e-commerce departments.

The franchisee benefits from our support, training and backup. Ongoing performance monitoring  helps maintain standards and profitability and in addition, identifies where extra support/training is needed.

We have established development programmes designed to improve the business, keeping it up to date,  strongly competitive and at the forefront of a fast moving exciting industry.

If you feel that you the skills and the drive and enthusiasm to be successful call Ruth Emery on:

01895 450495

or by e-mail: ruth@laser-uk.demon

Encore Direct
Unit 3, Cowley Mill Trading Estate, Longbridge Way, Uxbridge, Middlesex. UB8 2YG
Tel: 01895 450400 Fax: 01895 272780
E-Mail: laser@laser-uk.demon

Or if you would like us to arrange for a brochure to be sent to you email us
with your name, address and telephone number

or return to site

The Franchise Business, 18 Chilsdown Way, Purbrook, Waterlooville, Hants. PO7 5DT
Tel: 023 9225 8111 Fax: 023 9225  8777