The Company 


Hudson's has always been different. In the days before large coffee chains in the UK, Hudson's delivered service from the heart: cafetière coffee, smoked salmon & cream cheese bagels, hot scones with clotted cream and provided luxurious armchairs to lounge in and tail coated waiters with cut glass accents to deliver the goods.

So, we have developed Hudson's along the way, always intent on great food, sourcing exclusive items and bringing a sense of fun and personality to serving our customers. We have won awards from Egon Ronay as The United Kingdom Tea House Of The Year in 1993 and listed every year from 1993 to 1997 (the year the guide ceased publication). Hudson's has made numerous television & radio appearances and been featured in The Daily Telegraph, The Mail On Sunday and The Observer. We are one of only two British coffee houses in the 1997 Australian publication"In Search Of Great Coffee" listing the world's most famous coffee houses and are privileged to count a huge number of our customers as friends.

Hudson's have recently expanded by opening a further Coffee House in The Birmingham & Midland Institute, a revered, classical library and conference centre in the office quarter of Birmingham. Since January 2001, Hudson's has been run by management giving Tim Penrose more time to concentrate on the expansion and detail of the business and indeed preparing the company to expand via franchising.

In June 2003, Hudson's relocated its business from The City Plaza to a prestigious new site in Colmore Row.

It is from this background that the Hudson's franchise package has been prepared to ensure that each new Hudson's maximises the opportunity for profit in such an competitive market.

Hudson's franchises: how the franchise works  

 


Hudson's prides itself on its attention to detail in its provision of fast, made to order food in a warm and comfortable environment.

The franchise can be divided into 4 separate revenue steams, each to a certain extent dependent on the others :

* Coffee House income through the sales of food and drink
* Gourmet Food Shop income through the sales of fresh gourmet food
* Outside Function Income through the sales of delivered sandwich lunches
* Cheese Talks and Presentations to local organisations and groups

Each division of the business feeds off the others. For example, a business customer from a local office might come to Hudson's initially for a sandwich and a coffee and then find he purchases some fresh cheese or a gift of chocolate on his way out one day. As his confidence in the brand increases, he might be persuaded to choose Hudson's as his office supplier for sandwich lunches and then might arrange for them to speak at his local business club about cheese one evening. Through this there is a continuity of the brand in the community and a crossover of business from one section to the next. This maximises revenue (whilst restricting overheads) and ensures a profitable business as quickly as possible.

Rates and Initial Fees 

The initial investment required is as follows :
* One Off Up Front Franchise Fee of £15,000
* Ongoing Management Fee of 8% of net Turnover of the franchise
* Liquid capital of approximately £85,000 to fit out a suitable premises

It is likely that prospective franchisees will be able to seek funding from The Royal Bank Of Scotland who work very closely with Hudson's in providing franchise start up finance (subject to status).

The Systems
As with the majority of quality franchises, the systems in place in the business are absolutely crucial for the ongoing success of the franchise. They have been borne out by years of hard work and are tried and tested. There may appear to be no particular logical reason for specific methods initially, but they all go to make up a crucial profitable jigsaw which is Hudson's.

Hudson's do not currently involve any working beyond 6pm in the evening. It is very much a 9am to 6pm working franchise. Hudson's do not currently trade on Sundays, although this would be allowed inside the franchise agreement should the franchisee wish to extend the trading hours an additional day.

Hudson's franchises: the franchise training

One of the most essential aspects of getting a Hudson's Franchise off the ground is the training provided both pre-opening and post-opening. It is vital that support at this stage is at its height since this is the time when things are more likely to go wrong.

Initial Training
Undertaken at a location remote to Hudson's Flagship Operation. Meeting with the founder of Hudson's and learning about the background to the company and the ethos behind it and the way the operation fits into both. Duration - 2 days

Secondary Training
Undertaken at Hudson's Flagship location in Birmingham City Centre. Comprising two weeks of working through every position in the business. Starting by washing up, making beverages and sandwiches, working in the food shop, waiting on tables and then helping to run a busy weekday with the manager Diane Bevan.
Duration - 10 days

Tertiary Training
Undertaken at Hudson's and offsite as time permits. Consisting of a full business understanding of how the administration matters go to make up the weekly profit and loss account and ultimately the business accounts. Meeting to discuss approaches to Staff Recruitment and Ongoing Training and to discuss longer term goals for the business and the understanding of measures for the Hudson's business.
Duration 5 days

And Then Finally
A return to a remote location to discuss how all these aspects fit into the Hudson's operation and a test to see how much of this information has been assimilated in the training period.
Duration 1 day

Upon opening
An input from the Hudson's Franchise Team to ensure that the "hand holding" on D Day plus 5 goes well and that all last minute operational matters are dealt with.
Duration 5 days

It is also imperative that the Franchisee makes continual use of training updates for the staff in the business. These will be posted at internet addresses to be viewed by the franchisee.
The importance of staff training and ongoing franchisee training cannot be overestimated


The Opportunity

Hudson's have now committed themselves to expanding the company via franchising. Initially this will take place in The United Kingdom and then further afield. There has already been tremendous interest both in the United Kingdom and overseas. Discussions are taking place regarding 3 overseas potential franchisees and a number of negotiations are underway regarding expansion in the UK market.

There are opportunities currently available at locations throughout the UK. It is our intention to grow the business slowly and with great direction and we will be awarding international franchises in the year 2005-2006

You should have good management ability, access to cash for the investment, determination, massive amounts of drive and not necessarily a food background (in fact we prefer it if you don't).

The opportunity therefore arises for people to work in a high quality, proven food business with consistent profitability and standards and be part of an award winning company with superb future prospects.

Intial franchisees will be getting in early to a unique and special project and the opportunity to be part of a youthful, vibrant and exciting company.

The Next Step

If you feel that you have the skills and enthusiasm to become a Hudson's franchisee we would be delighted to hear from you. Contact Iain Martin

on Telephone 08701 044 233 Fax 08701 044 234

or have a look at our Web Site: http://www.hudsonsfood.com/

Or if you would like us to arrange for a brochure to be sent to you
email us with your name & address


The Franchise Business
6 Wight View, Bembridge Drive, Hayling Island, Hampshire. PO11 9LU
Tel: (+44) 023 9246 2111 | Fax:(+44) 023 9246 3555