About O2 and Franchising


Why we are franchising
We see franchising as an ideal way of combining the owner-operator strengths of the franchisee with the strengths of our brand, systems and products. We plan to continue to expand our retail estate alongside expansion of a franchise network. The combined O2 and franchise O2 store network is expected to be one of the largest mobile telecommunication retail portfolios in the UK.

What is on offer
The opportunity to own and operate an O2 UK franchise store. O2 already successfully manages over 300 franchise and partnership stores in Germany and is now bringing that know how and support to the UK market.

Marketing Support
In a busy marketplace, O2 offers simplicity. It is a bold, trusted, open, clear brand.

From the TV and billboards to store windows and in-store material, O2 the brand has an impressive presence. It creates impact. Innovative advertising and point of sale materials will be sent to you to help you ensure every aspect of your store - from window to the till - echoes the O2 message that customers see and hear in their daily lives.

As an O2 franchisee you'll get access to our innovative offers, O2 National marketing campaigns and the latest O2 offers.

Training Support
O2 offer a dedicated Training Manager to assist with support learning about the following areas:

  • Success through Brand and Customer Experience
  • Success through People
  • Success through Marketing and PR
  • Success through Financial Management
  • In store training
  • Success through your Supervisor Training

Franchise costs and responsibilities
As a potential O2 franchisee you will need the minimum of £40,000* readily available. You will also need sufficient working capital to fit out and stock a new O2 store.

Estimated total start-up costs are £140,000 + VAT* (excludes any ongoing working capital requirements)
Access to loan facilities may meet these requirements.

*The numbers indicated on this page are estimates only. You will need to do your own calculations with a business plan.

The Next Step

To receive further details on the O2 franchise opportunity, please fill in your details below.

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