Sevenoaks

Sevenoaks Hi-Fi was founded by Paul Lee-Kemp in 1972, later joined by Peter O'Brien and operated as a specialist hi-fi retailer from premises in London Road Sevenoaks.

The business progressed well and by 1980 branches were opened in Woolwich, Chatham, Tunbridge Wells and Brighton. Today there are 11 company owned branches.

The first franchised branch opened in 1991 at Cheltenham, followed shortly by another in Canterbury. We currently have 20 franchised branches with a further 8 locations due to open within the next 6 months.

The growth of Sevenoaks has proved that the combination of skilled marketing backed with extensive advertising works.

The market for home entertainment products is vast and therefore it has been important to clearly define our target market. Recognising the correct market area has been one of the prime ingredients of Sevenoaks success. Because of this, our advertising is carefully focused towards the more serious consumer who reads the specialist press and normally buys a component sound system.

We consider the Sevenoaks market to be situated between the high-end, exotic systems, sold by a limited number of hobbyist dealers and the low priced systems sold by the multiples and catalogues.

With careful ongoing market research Sevenoaks has positioned itself into the major part of the market where buyers appreciate knowledge and service that can only be offered by independent retailers. Ongoing market research allied to 25 years experience ensure that we are promoting the right products at the right time.

Our philosophy is to offer our customers a wide range of value for money products in comfortable surroundings, at competitive prices, from well trained presentable staff. The products are backed with our optional extended warranty and first class after sales service.

With a substantial budget, our advertising dominates the specialist hi-fi press. Sevenoaks takes many pages every month in various specialist magazines including WHAT HI-Fi, HI-FI Choice, Gramophone, Hi-Fi World, What Video, What Home Entertainment, Classic FM, Classic Car and specialist home cinema publications. We also regularly advertise on local radio. Our advertising is designed to supplement and support the branch network, highlighting our unique quality image and competitive pricing.

	A Proven profitable business over 28 years
	11 successful owned branches 20 successful franchisees, 3 having opened their second branches
	The most respected name in specialist independent hi-fi and video retailing

	Extensive national advertising and public relations budget

	Best buying prices on all products ensuring excellent profit margins

	Brand leader products & Exclusive Sevenoaks products

	Exclusive Sevenoaks Products

	Full staff training and continuous head office support

	Assistance in preparing your business plan for bank presentation

	Accounting and stock control software package

	Assistance in finding premises - design and shopfitting

	Constant research of new products and technology

	Very low group credit card commission and 0% finance rates

The Franchise Package

Our package includes a detailed training programme covering every aspect of the operation. The training will normally include practical experience in our branches until the franchisee gains sufficient confidence to "go it alone".

In addition the franchise package includes assistance and guidance in finding premises, design and shopfitting, financial and stock control software, staff recruitment, training, continued back up and of course constant access to our head office management skills in sales marketing and finance.

Your Commitment

Although Sevenoaks is a tried and tested profitable formula, the success of an individual franchise is still very much dependent on the commitment and business sense of the franchisee.

Prime Target Locations

The approximate cost of a Sevenoaks franchise is £75,000 which includes Shopfitting, Legal Fees, Franchise Fee, Stock and Working Capital. In most cases subject to individual status the high street banks are prepared to lend 2/3rds of the cost of setting up your franchise.

Whilst we will provide you with detailed projections the following represents a guide to performance.

	Year 1	Year 2	Year 3
Sales	300,000	375,000	410,000
Gross Profit	102,000	123,750	135,300
Net Profit	19,000	33,800	41,800

Sevenoaks has developed a formula of success which has been shown to work in a highly competitive market place. If you feel that you have the drive, determination and dedication to succeed in the fascinating business of consumer electronics telephone our Franchise Director Malcolm Blockley:

Sevenoaks Franchising Ltd, P.O. Box 496, Amersham, Bucks HP7 0SA
Telephone 01494 431290 Fax: 01494 431460

Or if you would like us to arrange for a brochure to be sent to you email us with your name & address

The Franchise Business, 51 Cowslip Rd, Creekmoor, Poole, Dorset, BH18 9QZ
Tel: (+44) 01202 690942 | Fax:(+44) 01202 605595